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June 16, 2024
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7
 min read

How to Automate Keyword Research in 6 Simple Steps

How to Automate Keyword Research in 6 Simple Steps
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If you own an SEO agency or work with a digital marketing team, you know the importance of keyword research. However, the process can be time-consuming and, quite frankly, tedious. You may ask yourself if there’s a way to automate keyword research.

Fortunately, the answer is yes. With advanced tools and technology, businesses can make their keyword research process faster and more accurate. This saves time and improves results.

In this article, we’ll discuss automated keyword research, outlining the benefits, methods, and tools to help you achieve a successful SEO campaign.

A woman using a laptop with a magnifying glass graphic design icon to indicate keyword research

How Does Automated Keyword Research Work?

Automated keyword research involves using advanced tools and technologies to gather and analyze keyword data quickly. It significantly boosts the efficiency of SEO teams researching numerous keyword ideas every month.

Let's take a closer look into the tools and technologies involved, as well as the process of automating keyword research below:

Tools and Technologies Involved

Automating keyword research uses artificial intelligence (AI) and machine learning (ML) algorithms to analyze vast amounts of data.

Popular tools and technologies include Ahrefs, SEMrush, Moz, and Rankify. These software programs offer robust features for keyword discovery, analysis, and tracking. 

They work by scraping data from search engines and evaluating key metrics of a particular keyword, like search volumes, competition, and trends. Additionally, these tools generate keyword ideas based on user intent.

Step-by-Step Process of Automated Keyword Research

It's important to learn about the keyword research automation process to improve your SEO marketing strategy.

  • Data collection: Keyword research automation starts with data collection. Advanced tools gather information from search engines, social media, and competitor websites.
  • Keyword generation: Using data-driven insights, automated tools generate a list of potential target keywords on which your website can rank.
  • Filtering and prioritization: Automated tools filter new keywords based on performance metrics, such as search volume, keyword difficulty, and relevance. Then, they prioritize the most relevant and high-potential keywords in the generated list.
  • SERP analysis: Tools analyze the Search Engine Results Pages (SERPs) to understand competitors' keywords and find opportunities for ranking.
  • Trend analysis: Keyword research automation tools also evaluate seasonal and trending patterns. They ensure your search engine optimization strategy aligns with current search terms and behaviors.

What Are the Benefits of Automated Keyword Research?

Automated keyword research offers many benefits to SEO agencies, content marketing teams, freelancers, and anyone doing keyword research. Let's explore these advantages below.

Time Efficiency

Automated keyword research significantly reduces the time required to gather and analyze data. Manual methods can be a labor-intensive process, often taking hours or even days.

However, automated SEO tools can perform these tasks in minutes. They enable professionals to focus on planning and improving their marketing strategy. Additionally, they help teams be more productive and meet deadlines faster, resulting in more efficient SEO efforts.

Increased Accuracy and Consistency

When you automate keyword research, you also minimize human error. You ensure that the keyword data is accurate and consistent.

Automated tools use algorithms to analyze and find keywords that match search intent. They eliminate the subjectivity that often comes with manual keyword research.

Having improved accuracy and consistency helps you make informed decisions about your digital marketing strategy.

Comprehensive Data Analysis

An automated keyword research tool can access large amounts of data that would be difficult to gather manually.

It can analyze keywords based on search volumes, competition, and trends across multiple sources, offering a comprehensive view of the keyword landscape.

This extensive analysis helps you identify specific keywords with high-ranking potential that might be overlooked in manual research.

Improved Keyword Relevance

Automation can find keywords that are very relevant to your target audience by using machine learning and AI-powered tools. It looks at user intent, search behavior, and other external factors to suggest keywords that match what people are searching for.

This relevance is important for attracting targeted traffic and increasing conversion rates. It ultimately makes your SEO strategies more effective.

Cost-Effectiveness

While automated keyword research tools often come with a subscription fee, they can be more cost-effective than hiring a team to perform manual research.

These tools can handle large volumes of data quickly and accurately. They provide a high return on investment by improving your SEO strategy and driving more organic traffic in less time.

6 Simple Steps to Automate Keyword Research

After learning the benefits of automating keyword research, you may be curious about how to take advantage of it. Here are six easy steps to help you automate keyword research and achieve success with your SEO strategy.

1. Define SEO Goals

Before starting your keyword research, it's important to define your SEO goals. Are you looking to increase organic traffic, improve search rankings, or drive more conversions? 

Clearly defining your goals will help you choose the right keywords and measure the success of your SEO efforts.

2. Select the Right Keyword Research Tool

After defining your objectives, you must choose the right keyword research tool. This helps optimize your content marketing and overall SEO strategy.

When selecting a tool, consider factors like ease of use, features offered, number of search queries allowed, and integration capabilities with other marketing tools. Choose a keyword research tool that aligns with your specific needs and budget.

AI-powered tools like Rankify provide valuable insights and simplify the AI keyword research process. They help you find both short and long-tail keywords that match the search intent of your target audiences. 

These AI keyword research tools are an excellent choice for teams looking to save time and improve accuracy.

3. Generate a Comprehensive Keyword List

Using your chosen keyword tool, you can generate a comprehensive list of keywords based on your target topics.

Enter seed keywords into the tool to unlock a more detailed keyword selection. This list includes related search terms, long-tail keywords, and content ideas that potential customers are searching for. 

It will serve as the foundation for your SEO and content creation strategy.

4. Analyze Keyword Metrics and Trends

You can also use the automated keyword tool to analyze key metrics like search volume, competition, and trends.

Look for specific keywords with high search volume and low competition, as these are more likely to drive traffic and rank well.

Additionally, consider emerging search patterns and capitalize on seasonal keywords. These help you create content that is relevant to your specific niche and target audiences.

5. Verify Keyword Suggestions

While automated tools provide valuable insights, it's still important to verify keyword suggestions manually.

Review the suggested keywords to ensure they align with your SEO goals and target audience. Then, remove any irrelevant or low-potential keywords from your list.

Verification prevents potential biases or inaccuracies from a single source. At the same time, it gives you a better contextual understanding of each keyword.

6. Optimize SEO Content Strategy

Once you have your keyword list, integrate these keywords into your content strategy.

Use them in your content creation efforts, such as writing blog posts, product pages, and other high-quality content, to improve your search rankings.

Creating high-quality content provides value to your readers and makes your content marketing efforts stand out.

Homepage of Rankify, an AI tool for keyword research

How to Use Rankify for Automated Keyword Research

There are several tools you can use to automate the keyword research process, and one of them is Rankify. This AI-powered tool outputs keywords with volume and buying intent so that you can reap the benefits of SEO in no time.

Here's how to use Rankify for automated keyword research:

1. Set Up Your Account

First, create an account on Rankify.

Set up your profile with your website and SEO goals outlined. Then, choose an appropriate pricing plan based on your needs.

2. Enter Seed Keywords

After creating an account, you can use Rankify's AI keyword research tool to find relevant search terms that your audience is looking for.

Go to the Keyword Research tab on Rankify. Then, input your seed keywords into the search bar.

The tool will automatically generate a list of related keywords and long-tail variations within seconds.

3. Describe Your Business

Besides seed keywords, you can also enter your business details into Rankify's search bar.

Describe your business and hit the send button.

By providing deeper insights into what you do and what you're looking for, you help Rankify's AI tool suggest more relevant keyword ideas.

4. Analyze Data

After generating the list of keywords, you can review the metrics provided by Rankify. These include search volume, keyword difficulty, and competition.

Use these data-driven insights to prioritize your keywords. Focus on terms with high search volume and low competition.

5. Save Keyword Terms to Your Project

Once you have analyzed the data, you can choose keywords that you want to use for your SEO marketing strategy. Save these selected keywords to your project within Rankify.

You can access these terms anytime you want when you go to the specific Rankify project.

6. Export Keyword Suggestions as a CSV File

Alternatively, you can select and copy the generated keyword list to your clipboard. 

Paste it on different sites, such as Google Sheets. Then, export it as a CSV file to share with clients or other teams, such as the content marketing or SEO team.

7. Integrate Relevant Keywords Into Your SEO Strategy

The final step is to integrate the generated keywords into your SEO strategy. 

Use the keywords in your blog articles, landing pages, meta tags, and other elements to improve your search rankings and stand out from other websites.

AI Keyword Research With Rankify

Rankify uses the power of AI to automate keyword research. This AI keyword research tool provides a comprehensive list of keyword ideas with 99% volume compared to other software's 60% volume. It also outputs commonly asked questions and blog topics to optimize your content marketing efforts.

Ready to get started? Sign up and get a 7-day free trial today!

FAQs About Automated Keyword Research

What is automated keyword research?

Automated keyword research is the process of using AI tools and other advanced technologies to discover, analyze, and prioritize SEO keywords. These tools collect and analyze data from various sources to generate keyword suggestions. 

Can AI do keyword research?

Yes, AI can perform keyword research by analyzing large datasets, identifying patterns, and predicting keyword performance. Additionally, it uses machine learning algorithms to provide accurate and relevant keywords based on user intent and search behavior.

Can automated keyword research tools completely replace manual research?

While automated keyword research tools offer significant advantages, they should complement, not replace, manual research. Automated tools can handle large volumes of data quickly and accurately. However, human insights are still important for verifying keyword relevance and aligning keywords with business goals.

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